Abstract: Operationally defines anchoring, a neurolinguistic programming (NLP) procedure used to treat simple phobias. Current research is limited and mixed regarding the efficacy and efficiency of anchoring and, in general, NLP research has been criticized on methodological grounds. A behavioral explication of anchoring is offered, describing it as a form of counterconditioning wherein a set of phobic sensate responses, evoked by a set of stimuli, is substituted by a set of counterphobic sensate responses. Specific steps of a clinical anchoring procedure are presented. (PsycINFO Database Record (c) 2005 APA, all rights reserved).