Abstract: This article focuses on how Neuro Linguistic Programming (NLP) techniques may be beneficial to athletes and to those working in sport. The NLP approach of communication draws evidence from a variety of disciplines and therefore is a model for those utilising life coaching techniques as it enables psychologists, coaches and other practitioners to classify and respond appropriately to athlete experiences (Tosey, Mathison & Mitchell, 2005; Linder-Pelz & Hall, 2007). Hill (2001) presents NLP as a composite model for use within a sports psychology framework as it incorporates psychodynamic concepts, a cognitive-behavioural perspective and a humanistic approach. NLP is therefore an integration of concepts related to a variety of psychological perspectives. The empirical evidence for the use of NLP is limited, however this article is written to provide an informed view of NLP through an introduction of NLP within Sport, an overview of NLP, including briefly its history, the usefulness of NLP in a sports context and the NLP Principles for Success. It is hoped that this article can encourage further research in this area as it demonstrates that many of the NLP presuppositions and concepts are already found in psychological and sport psychological studies.