Abstract: Coaching is increasingly being used by organisations to provide support for managers for a number of different reasons. Research into coaching proposes that companies who invest in coaching benefit from improved revenue, employment and net income growth. The framework for coaching described in this case study utilises a combination of Neurolinguistic Programming (NLP), the GROW model and Solution Focussed Coaching. The coaching framework is described in five stages, identifying the outcome and benchmarking current performance against key results areas within a promotion opportunity, gaining alternative perspectives to influence, eliciting and utilising an Excellence Strategy, devise project plan and utilise alternative perspectives to influence, and, review and integration of goal achievement. Information is given on the outcomes achieved, reflections by the coachee and reflections by the coach.