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Neuro-Linguistic Programming
Research Data Base [ Hejase H, 2015. | Id:439 ]

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Hejase H J: NEURO-LINGUISTIC PROGRAMMING (NLP): AWARENESS AND PRACTICE IN UAE. European Journal of Business and Social Sciences 3(10): 135-157, 2015.

Abstract: Neuro-Linguistic Programming (NLP) is a new field, concerned with people’s patterns of behavior and communication. Patterns include not only observable actions in the world but also the thinking processes and the organization of people’s states-of-mind as well as their emotions and how all senses are used to reach a point of attention or concentration. Since its focus is on creating models of human’s excellence, many applications of NLP have been developed. Moreover, NLP diffusion across the globe has been highly documented where leaders and consultants in businesses have turned to the creative and innovative aspects of NLP for inspiration in organizational development, total quality management, team building and strategic planning. However, although there is a strong body of knowledge documenting NLP across the western hemisphere, much less is known about the Arab world in this respect. The aim of this paper is twofold: to assess NLP patterns and behaviors as practiced by a sample of UAE employees and managers in order to shed light on current practices in the UAE workplace; and, to assess the impact of NLP on respondents’ behavior and its consequences on the organization’s objectives. Accordingly, a quantitative analysis is applied using a survey questionnaire. Employees and managers from different areas and work environments constitute the sample population. Outcomes of the research are expected to define the workplace environment by defining the dynamics of UAE employees and managers that are believed to play a significant role in contributing to the assessment of the organization’s health.


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